Hypothesis
Hypothesis is an early-stage skincare startup that utilizes its patented TPZ-01 biotechnology to reduce the amount of Staph Aureus bacteria that is found on eczema flares. I manage the social media and content strategy, creatively direct shoots, edit/produce content, and analyze performance metrics.
STATIC POSTS
A collection of static posts to promote the products, generate brand awareness, build community, and provide science education about Hypothesis’ patented enzyme and eczema.
Responsibilities:
Briefs
Content Strategy
Graphic Design
Copywriting
Publishing and Data Analytics
Results:
5 months brand launch, I increased leads by 214% and boosted engagement by 158%.
Reels
Conceptualized, wrote scripts, filmed, and edited reels.