HYPOTHESIS
Hypothesis is a skincare startup that utilizes its patented enzyme biotechnology to treat inflammatory skin conditions such as eczema and acne, as an alternative approach to OTC and prescription medications. I manage the social media and content strategy, write briefs, map out the content calendar, direct creative freelancers, edit/produce content, and analyze performance metrics.
Launched in September 2025, the brand has partnered with Ulta Beauty’s Marketplace and received 3 notable certifications that ensure ingredient safety and transparency.
Brand Partner
Hypothesis is proud to be part of the Ulta Beauty’s Marketplace.
Certifications
The brand has received the NEA seal of approval, ensuring that the products’ ingredients have passed rigorous testing and contain no ingredients that are known-irritants for eczema prone skin.
One of the first skincare brands to receive the EWG Eczema Verified seal. This ensures all products are clean, safe, and have a low toxicity rating.
MyMicrobiome is an independent testing lab based in Germany, that screens skincare products for safety on the skin’s microbiome. We’re proud to have their lab data as validation that our products are microbiome-friendly.
Campaigns
Social Media, Content Creation, & Design
